IMPRESSIONS
ORIGINS
Behind social media and design, there was this big question we once asked ourselves: WHAT DO WE REALLY CARE ABOUT?
Just like everyone else, we too were trying to figure out our purpose. Then, back in college, a friend suggested we check out a book about successful branding strategies.
That book taught us something big: Having a cool name for your product/service is great, BUT…to really succeed, you need to solve the DAMN problem and…SOLVE IT WITH STYLE with the help of a top-tier marketer on your team. Selling a product/service is one thing, but selling an emotion with a story that people can connect with? That’s the real Beauty!
So, it was after diving into that book, that things began to make sense. We realized what we really cared about wasn’t social media or design. It was about making a positive impact and spreading good vibes among people.
People became the heart of everything we wanted to do.
“When Mozelle and I, partnered up, things started falling into place. I get people, while Mozelle’s all about making them smile and feel heard.” - JC
And bam! just like that Impressions was born, a place where we put people first in everything we do. We’re not just your average agency; we’re here to tell stories, create awesome designs, bring innovation to the table and most importantly, create a place of authenticity to connect with people.
Your people first Social & Design Agency
It’s not WHAT we do; It’s HOW we do it.
JOSH COUTO/ JC
Co-Founder, Creative Research Strategist & Copywriter
JC’s marketing journey started during his MBA days, where he got hooked on brand building and understanding what makes people tick.
Josh's all about setting the right vibe and helping clients connect with their audience on a personal level. Whether he's writing catchy copy or digging into research, he's focused on making your brand message heard loud and clear.
He's your go-to guy for strategy, research, and putting a smile on everyone's faces.
Outside of work, JC spends his time dropping beats and rhymes, chilling with friends and family, trying out new delicious foods as a self-proclaimed foodie, dressing sharp for any event, and just like any other day enjoying a nice hot cup of coffee.
MOZELLE COUTO/ MOZ
Co-Founder, Social Media & Design Strategist
Mozelle is the creative force behind the brand's visual identity. She's a self-taught designer who discovered her passion for art and marketing through freelancing. Moz loves how design and marketing intersect with human psychology, influencing how people think and feel. She believes in the power of design to make a real impact on others, especially when paired with the right strategy.
She’s your gal to put your brand message out there with finesse and style.
What drives Moz is creating connections and making your audience feel involved in the message. Whether she's designing a logo or running a social media campaign, her aim is to get brands noticed and remembered. When Mozelle's not working, she's either chilling with friends, meeting new people, trying different foods, or at home watching thriller or crime shows.
OUR VALUES
PEOPLE-FIRST APPROACH
At Impressions, people come first, it's as simple as that! We know that behind every brand is a real person with real feelings, so we're here to make every interaction a genuine experience. We're all about spreading good vibes and making sure everyone feels valued and heard.
SIMPLICITY
Keepin' it simple isn't just about clarity, it's also about empathy and genuine connection. We understand that in today's fast-paced world, marketing can sometimes feel overwhelming. That's why we're here to make things easy and stress-free for you. We believe in the power of straightforward, genuine communication and strategies that deeply connect with audiences on a personal level, because at the end of the day, it's those real connections that truly make a difference.
THE POWER OF STORYTELLING
Stories have a way of connecting us, of making us feel seen and understood. At Impressions, we're passionate about storytelling because we know that behind every brand is a story waiting to be told. We're here to help you share your story in a way that resonates deeply with your audience, creating connections that last.
BORDERLESS CREATIVITY
Feeling stuck in a box? Don't worry, we'll smash it open for you. At Impressions, we break free from the ordinary, spreading creativity like Celebrity gossip! We love thinking outside the box and trying new things. So go ahead, dream big! We're here to turn your craziest ideas into reality.
GENUINE CONNECTIONS
We're not just about making connections; we're about making meaningful connections. We get it, building relationships in the digital world can sometimes feel a bit impersonal. That's why we're here to inject some real heart and soul into every interaction, making sure you feel seen, understood, and appreciated.
YOUR WORK PROCESS WITH US
DISCOVERY SESSION:
Let's start with a cozy virtual chat with coffee (or tea, if you prefer). This is where we lay the groundwork, we'll dive deep into your brand, your goals, and your biggest dreams.
BRAND QUESTIONNAIRE:
We'll send you a detailed questionnaire. This is your time to tell us everything about your brand, your values, and what inspires you (get into detail, we want to know everything!!).
STRATEGIC PLANNING:
With your answers, we'll create a plan. We'll find special opportunities and tailor a roadmap just for you.
DISCUSSION & EXECUTION PREP:
We'll schedule a call to finalize the details. This is where we'll perfect our strategy, answer any questions you have, and get you up and ready for what's ahead.
EXECUTION:
We'll dive into action, turning YOUR vision into reality!
CELEBRATION & CONTINUED SUPPORT:
And finally, we'll raise a virtual toast to your success, not forgetting that we're in it for the long run, ready to support you as you grow!